Today I attended the meeting of the Web Association in Cleveland to hear some of the local bloggers talk about Web 2.0 trends. The speakers were George Nemeth of  Brewed Fresh Daily, John Ettorre of Working With Words and Dan Hanson of Great Lakes Geek and other ventures, many of which now include podcasts.  One of them brought up the Long Tail concept and made me wonder, has this been applied to health care?  Is much of web marketing in health care focused on the big money procedures like heart disease while the long tail of many diseases and conditions may hold a wealth of opportunities? 
Three value propositions were cited for blogs in business:  education (how tos, etc.), communication and marketing/brand awareness including improved search engine position.

Technorati: Web 2.0