I am writing from the Health 2.0 conference in San Francisco. In the first session, a panel of Google, Yahoo, WebMD and Microsoft, the question was asked, Are physicians marginalized in Health 2.0?
The response was that all of these products serve physicians as well as patients/consumers. Most notibly WebMD with Medscape. Yet it was acknowledged that the effect of the the Internet on the patient-provider relationship - physicians are confronted with this on a daily basis and also frequently provide websites to their patients. But medical practice with its briefer and briefer encounters and financial pressures, does not enable an interactive discussion of internet health content.
Perhaps new models enabled by Web 2.0 will provide a bridge from the exam room to the Internet health.

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