Archive for October 23rd, 2008

Social Media Works

October 23, 2008

In a posting on WebScope, Marc Needham reports on “Whys Social Media Works.” Examples include companies monitoring Twitter to respond to customer complaints, companies like Scripps creating Facebook identities, others using YouTube for “Human Resources promotional material to physician interviews.” He sees the future as pursuing social media optimization and syndication opportunities rather than search engine optimization.

All organizations including health care organizations, need to join the social networking and Web 2.0 awareness and exploit these communication tools.

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