John Sharp is an IT Manager for a major medical center in Northeast Ohio. Areas of expertise include: ehealth, personal health records, Web 2.0 technologies, social media and project management. He is active in the Healthcare Information Management and Systems Society and the American Medical Informatics Association. The opinions expressed on this blog are those of the author.
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Posts Tagged ‘SocialMedia’
Partnerships with Online Communities – The Long Tail
June 4, 2010
Chris Anderson in writing Long Tail: Why the Future of Business Is Selling Less of More, popularized this concept particularly in viewing markets in the wired world. How does it apply to health care? Probably in many ways. But specifically it came to mind in thinking about the relationship of provider organizations like hospitals and online communities. While many online communities may attract large numbers, for instance, in diabetes and breast cancer, many more condition specific communities are relatively small even though they may have a national or international scope. Gilles Frydman of ACOR recognized this early by encouraging the proliferation of online communities through his listserv.
Provider organizations are moving into social media but struggling to identify meaningful ways to connect with their patients through Facebook and Twitter. Perhaps the struggle has to do with a broad stroke strategy of trying to appeal to all comers. The real opportunity is in the Long Tail of small online communities who know the best hospitals, information sources, physicians for their disease or condition and talk to each other about it all the time. Certainly PatientsLikeMe.com has found this in the specialize community of ALS and others like it have found the value in the long tail. What about groups like Marfan Syndrome or others that fall under the umbrella of the National Organization of Rare Diseases (NORD). Specialist who treat these diseases in the long tail of healthcare have a unique opportunity to become online partners potentially contributing to blogs, social networks or listservs and inviting patients to post blogs about their experiences on the hospital’s blog or Facebook page. There are many possibilities to explore – meetups, suggestions for improving care – hope to see some take up this challenge.
Social Media for Canadian Health Care
May 2, 2010
On Friday, April 30, I had the opportunity to speak at the Toronto Academic Health Sciences Network Education Day for Healthcare Communicators or TAHSN. This well organized meeting provided some great interaction with health care communicators from Toronto hospitals and got me thinking about the use of social media in a country with socialized medicine. While the focus of much of US hospitals in social media is to attract new patients, in Canada, the purposes would be different. However, one common interest is fund raising. Canadian hospitals have Foundations as a fund raising arm of the hospital and social media provides a useful outreach to potential donors. Following the success of fund raising via text messaging and social media for Haiti, there may be an opportunity for Canadian hospitals to focus their energies here. As with US hospitals, there are opportunities for using social media, such as blogs and private social networks with personal profiles to enhance service and productivity. Engaging with patients, such as, the example of the Bloom Blog from Bloorview Children’s Rehab Hospital in Toronto is a great example engaging parents of children with disabilities.
More soon the the exiting New York Times magazine article on the Quantified Self which is the next trend in health and social media.
Below are my slides from the presentation. I follow Lee Aase from Mayo Clinic who joined the conference via webex.
Social Media in Health Care, Toronto 2010
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Upcoming Conferences/Speaking
March 29, 2010
I will be speaking at the TAHSN Education Day for Healthcare Communicators – April 30, 2010 (Toronto Academic Health Science Network). Looking forward to visiting Toronto again and having time to learn more about the Innovation Cell as well.
There is a nice video on a conference I am presenting at in May in Philadelphia. The J. Boye Conference – see the embedded video. Some great keynoters, Eric Karjaluoto, Mary Jo Foley and Peter Kim and the promise of a pitch-free presentations.
eHealth Conference in May in Philadelphia
March 17, 2010
I feel fortunate to be participating in the J. Boye conference in Philadelphia this May. Unlike the Health 2.0 conferences which focus on startups, this conference covers Higher education, Intranet, Online communication, Online health, Online strategy, User experience, Web content management, Web project management.
My session will be on “Social media in health care – humble beginnings to patient engagement.” Here is a blog post introducing the talk. How to get to true patient engagement, participatory medicine? It takes more than a strategy. My hope is that the conference will help to get at some answers.
Social Media at HIMSS 2010
March 5, 2010
Social Media at the Annual Conference of the Healthcare Information Management and Systems Society has come a long way. A few years ago, the bloggers meetup was a dozen or so of us meeting in a bar near the conference site. This year, for the second time, there was a social media center and three panels of Meet the Bloggers. I was glad to be a part of it. Participatory Medicine was represented by ePatientDave discussing his new involvement with Kaiser. A busy twitter stream kept many informed of the concurrent activities. My round table with Deborah Kohn on Social Networking: Are You Listening, was well received. Another version of the slides are below. Some of the recommendations out of the session include:
- be prepared for dealing with complaints via social media by monitoring and having a plan on how to respond
- listen – monitor what people are saying about you
- consider social media in job recruitment
- support for launching social media in health care organizations must be endorsed from the top
- educating employees about social media can prevent abuse of the tools at work
Social Media Use Cases for Health Care
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