Archive for April 30th, 2008

Revolution Health Marks One Year

April 30, 2008

I had the opportunity to be on a conference call with Steve Case last week on the one year anniversary of Revolution Health. In his usual smooth presentation, he presented some of the features which have made the site a success:

  • Anchored with trusted content, link it to consumers personal health concerns
  • The limitation of search engine in finding health information (aka, Google?)
  • Consumer-centricity
  • Use technology as an integrating force
  • More interested in what people do with a personal health record, not just an electronic filing cabinet
  • Providing actionable information
  • A goal of eventually reducing cost of healthcare

One new initiative he discussed was Maternal Health -“Mom Advocacy” – will be launched soon.

You have to give them credit for providing a unique model of providing content and an expanding list of health tools and channels. Acquisitions have helped like Care Pages but the key has been their ability to integrate these features into a good user experience.

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