Generational Attitudes toward Social Networking

February 2, 2007

In a report on a study posted on Government Technology, the real differences in how 18-24 year olds view privacy versus those older.  For example, “Only 19.6 percent of 18-24 year-olds consider their dating profile to
be an invasion of their privacy, compared to 54.6 percent of other respondents.” The study also showed this younger group strongly preferred the Internet over TV. Implications for healthcare privacy – this younger group may be more receptive to a PHR, for example, and less concerned about privacy threats but may have less use for it. Older users may benefit more but have more privacy concerns. Result = low adoption rates.

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