Archive for April 16th, 2007
Revolution Health Launch
April 16, 2007
A story in the NY Times today reports on the official launch of Revolution Health. Titled “AOL Founder Hopes to Build New Giant Among a Bevy of Health Care Web Sites”, the article details the competition, WebMD, NIH, MayoClinic and others who already have a large market share and appropriately wonders where this venture will end up. As a new brand, Revolution Health will need to establish itself over time but with unique offerings in terms of interactive features (rating articles, providers, hospitals), personal blogs and comments, it may easily gain traction. The article notes that, “Google is also reportedly at work on various links to consumer health information that users will be able to personalize to their own specifications.” But indicates that Steve Case’s response is unimpressed, “not particularly helpful.”
The report quotes a Gartner analyst about the insignificant market for Personal Health records and predicting that the PHR within Revolution Health will have little affect on its success.
My perspective is that this skepticism about PHRs is overstated and the technology will begin to reach a tipping point in the next year.
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