Consumer attitudes toward PHR, EHR

December 6, 2006

In a new study release by Price, Waterhouse, Coopers, Top Seven Health Care Trends in ’07, there an indication of low confidence that EHRs will improve care (34% yes) but a larger group who are undecided or need more information (42%). I don’t agree with the report title in Healthcare IT News which says, “Consumers don’t believe EHRs will improve care, report says”. I think the lesson from the report is the need more information. The failure here is not communicating the importance of EHRs and PHRs and the value they provide to the consumer.
Also in the report is the trends toward “Consumers taking the wheel” (consumer driven health plans success will depend on word of mouth reports) and “Private equity investors will fund the next generation of innovation in services and treatments, challenging larger competitors that lack market agility.” This will be true not only in minute clinics but other new practice venues.

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