Inside the Black Box: Technological Innovation at Google

March 17, 2008

A presentation by Jonathan Rosenberg, SVP of Product Management at Google, Inc. at Claremont McKenna College begins to open the black box of how Google thinks. He brings in concepts from Wikinomics and The Long Tail in addition to other sources to illustrate his points. Here are some of them.

  • work in small teams of 3 – avoid work from home
  • Argue everything with data, don’t present a new product by saying “I think” or using external data
  • don’t write a product plan – just do it, try it out
  • Think big -created a process to underachieve on very big goals but reward workers for them
  • understand the technology base case – Moore’s Law, Kreider’s law of storage
  • focus on the customer
  • Accept a small piece of the pie

My question is how can these be translated to other companies and especially health care? Maybe start small in development environments as entrepreneurial opportunities.

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