Archive for September 18th, 2008

Cheaper Genes

September 18, 2008

23 and Me, the genetic testing company, announced a price drop for scanning your genome to $399, from $999. Will that mean more business? Will it cut into the competition? Or does it mean the company is in trouble. It is best known as a Google spin off and now stands on its own. Unlike many Health 2.0 companies, it actually sells a product but also has some cool technology on its website  including an opportunity to participate in research.

Certainly is a company and a trend to watch.

Will Google Health provide a way to store your genetic information in the cloud?

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