Archive for February 9th, 2009

The State of Physician Social Networks

February 9, 2009

In a new report from Manhattan Research discusses the adoption of social networks by physicians. Clearly there is growth in the number of these networks available which potentially dilutes their impact. The survey showed about 60% of physicians were interested in social networks and 40% not. Sermo and Medscape Physician Connect have 100,000 each but it is unclear how many of these are duplicates or active users. With any social network, the effectiveness can be measured by the activity rather than shear numbers of members.
Participating members were more likely to be:

  • primary care physicians;
  • female;
  • Own a PDA or smartphone;
  • Go online during or between patient consultations; and
  • slightly younger than the average physician.

To me, the most unique finding is that the participation of female physicians. I haven’t heard any previous report focusing on female physician participation on social networks. This topic is worth more research.

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