Uses of Twitter for Hospitals and Physicians
March 27, 2009
In a post by Michael Lara, MD, he proposes several potential uses of Twitter for physicians most of which are quick updates on CME, medical news, etc. He also goes into great detail about how it should not be used in medical practice because of potential privacy violations and the need to respond to medical emergencies in other ways.
One comment I have is that physicians who practice in multiple sites could use it as a communication tool with their offices similar to how pagers have been used until now. One way to manage such accounts is to protect updates and only allow a limited number of colleagues or office staff to view updates.
Ed Bennett’s catalog of hospital use of social media continues to grow. This will encourage hospitals to have a standard list of social media tools to manage their brand and their message: Facebook page and/or group, YouTube channel, Twitter account as a minimum.
Finally, I posted slides of a recent presentation on social media. Keep fine tuning this for two more presentations coming up in April.
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