The Experience of being an embedded Twitterer at a conference

October 22, 2009

Two weeks ago I was at the Cleveland Clinic Innovation Summit as an embedded tweet. As an experiment to promote the conference and encourage twittering, I was asked to actively tweet at this important conference which included many CEOs from drug and device firms. Here are some of my experiences.
A hash tag was decided a few weeks in advance: #CCInnovation.
Initially, keeping up with presentations which included slides was manageable. Abbreviating key quotes from leaders in medical innovation is a challenge and including links to their companies required some quick searches. When the program shifted to an interview style with a panel, it became more difficult to keep up with what was being said and who said it, much less adding a link. Some followers asked for who was saying what. Including a hash tag, who is speaking, what they said and potentially a link is a trick in 140 characters.
Some of the important followers were from the press. It’s not clear how many conference registrants actually participated or followed the twitter stream.
Technical challenges: at times the wireless was not available. At one point I switched to Tiny Twitter on my Blackberry.
Overall, it helped to know the conference content being familiar with clinical trials and the pharma and device industries.

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