April 12, 2011
There is some evidence that although there may be a lot of downloads of health related apps to smart phones, they are underutilized. Especially apps for diets, food monitoring, exercise and walking. Is this a usability problem or lack of complete features?
At one of the breaks during TEDxMaastricht, I had the idea that it may come down to what motivates each person individually. Are you motivated by some kind of rewards (financial or “chance to win…”) or by a social network or by being able to chart your results or receiving regular reminders, etc. What about a chance to win coupons (Groupon integration)?
What about developing an app which would take you through a series of questions to understand what motivates you to exercise or watch what you eat and then matches you with the apps which provide these types of motivations.
If anyone knows of such an app or is developing one, let me know. If you develop one based on this post, give me some credit. Thanks.Share this: