Social Media Moving into Healthcare’s Mainstream

May 2, 2011

TuDiabetes Study

Two articles today demonstrate the growth of influence in social media in the healthcare arena.

The first is a research article about 15,000 members on PLosONE permitting data donation to measure H1c in diabetics to demonstrate a model for cohort and translational science and for use as a complementary surveillance  approach.  This research combined with a recent study of PatientsLikeMe demonstrate the potential power of utilizing patient reported results and outcomes as a research tool.

The second article appears in the Archives of Internal Medicine, “Professionalism in the Digital Age.” Get a copy of the full version if you can. It represents a positive approach to social media for physicians and other healthcare providers while noting some cautions, such as, the difficulty of separating personal from professional in social media. The article does not recommend social media as a means of communicating with patients but unlike some recent articles, does not discourage its use.

“The development of a “dual-citizenship” approach to online social media that separates public and private personae would allow physicians to both leverage networks for professional connections and maintain privacy in other aspects. Although social media posts by physicians enable direct communication with readers, all posts should be considered public and special consideration for patient privacy is necessary.”

Share this:
  • Facebook
  • Twitter
  • Delicious
  • Digg
  • Tumblr
  • StumbleUpon
  • Pinterest
  • Add to favorites
  • Email
  • RSS

Leave a Reply