Posts Tagged ‘Health 2.0’

Social Media for Canadian Health Care

May 2, 2010

On Friday, April 30, I had the opportunity to speak at the Toronto Academic Health Sciences Network Education Day for Healthcare Communicators or TAHSN. This well organized meeting provided some great interaction with health care communicators from Toronto hospitals and got me thinking about the use of social media in a country with socialized medicine. While the focus of much of US hospitals in social media is to attract new patients, in Canada, the purposes would be different. However, one common interest is fund raising. Canadian hospitals have Foundations as a fund raising arm of the hospital and social media provides a useful outreach to potential donors. Following the success of fund raising via text messaging and social media for Haiti, there may be an opportunity for Canadian hospitals to focus their energies here. As with US hospitals, there are opportunities for using social media, such as blogs and private social networks with personal profiles to enhance service and productivity. Engaging with patients, such as, the example of the Bloom Blog from Bloorview Children’s Rehab Hospital in Toronto is a great example engaging parents of children with disabilities.

More soon the the exiting New York Times magazine article on the Quantified Self which is the next trend in health and social media.

Below are my slides from the presentation. I follow Lee Aase from Mayo Clinic who joined the conference via webex.

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New Profiles and Blog Exposure

March 26, 2010

Some new exposure for my blog is on MedicExchange.com which puts me in good company withJane Sarasohn-Kahn and others. The site has a broad range of information including blogs, news, white papers, webinars, etc.

Also, my profile is now on the J. Boye Conference in Philadelphia. This includes some introduction to my presentation and my twitter feed.

My profile is now up as an advisor for Within3.com, the social networking app for physicians and advisory boards.

As you may know, my blog is also fed to Medpedia in the health technology section.

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Social Media at HIMSS 2010

March 5, 2010

Social Media at the Annual Conference of the Healthcare Information Management and Systems Society has come a long way. A few years ago, the bloggers meetup was a dozen or so of us meeting in a bar near the conference site. This year, for the second time, there was a social media center and three panels of Meet the Bloggers. I was glad to be a part of it. Participatory Medicine was represented by ePatientDave discussing his new involvement with Kaiser. A busy twitter stream kept many informed of the concurrent activities.  My round table with Deborah Kohn on Social Networking: Are You Listening, was well received. Another version of the slides are below. Some of the recommendations out of the session include:

  • be prepared for dealing with complaints via social media by monitoring and having a plan on how to respond
  • listen – monitor what people are saying about you
  • consider social media in job recruitment
  • support for launching social media in health care organizations must be endorsed from the top
  • educating employees about social media can prevent abuse of the tools at work
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Social Media and Search in Health Care

January 12, 2010

Several new stories popped up today:

  • Microsoft’s secret weapon against Google: Health search – although this reviewer sees a some temporary advantage over Google Health search, he notes that even more important is a search within a simple-to-use electronic medical records system for consumers and does not see either as doing a good job of this yet
  • Oncologists Using Twitter to Advance Cancer Knowledge: about physicians using twitter for “Disseminating, correcting, and expanding information in conversation with professional colleagues”
  • Boundary Erosion in Information Technology:  John Glaser points out how social media and other consumer-oriented technologies as risk to Healthcare IT but also sees “Boundary erosion is an underlying, unalterable trend in information technology. It will not reverse itself.” He encourages a balance between unbridled enthusiasm and blocking these technologies.
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Updated Blog with Updated Thoughts

December 27, 2009

Thanks to my daughter, I have moved my blog to WordPress and have an updated skin. This will certainly encourage me to post more frequently in the new year. The focus of my posts in the coming year will include:

  • e-Patients, participatory medicine and particularly the lethal lag time in research
  • Health 2.0 specifically research related tools both for patients and providers
  • eHealth and its convergence with Health 2.0, mHealth and telemedicine
  • health policy issues including comparative effectiveness research and medical home, two key directions in research and policy

What for changes to the blog as I get used to WordPress and add widgets which are helpful to my readers.

Thanks for reading and share your thoughts about the new year in ehealth and Health 2.0.

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Convergence of PHRs and Social Networking

December 3, 2009

In an article titled “Socialize Medicine:How Personal Health Records and Social Networks Are Changing Healthcare“, Darin Stewart traces the parallel growth of social networking for health conditions and personal health records. He notes the important role of family health manager (aka, mom) in healthcare being transformed through PHRs. Yet I see also a family internet health manager who may search for health content for a newly diagnosed condition in the family and also search online health communities for support. But can Google Health and Microsoft Health Vault and other full-feature PHRs including provider supported PHRs integrate social networks like PatientsLikeMe.com and 23andMe.com. The article proposes that signs like the 20,000 downloads of downloads of the HealthVault software development kit. With the amount of innovation in the Health 2.0 space, he may be right.

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Interview for Significant Science

November 6, 2009

Having met Hope Leman at Medicine 2.0, I was impressed with her Scan Grants website. Hope asked me for an interview for her new blog Significant Science. Who could refuse to be a part of significant science.
The interview appeared today. It made me think about how my thinking about the web has evolved from early websites in the 1990s through more interactive web applications to this age of social media. Social media in health care is evolving quickly as more join the experience and some push the envelope.

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Journal of Participatory Medicine Launched

October 21, 2009

The Journal of Participatory Medicine was lauched today with a webinar by ePatient Dave. The webinar, titled “How Great EHRs can Empower Participatory Medicine” included a quote from my blog post stating that “If you hav,  not read the e-Patient White Paper, you do not understand the future of medicine.”
On a related note, Roni Zeiger of Google Health posted on Huffington Post “Mission: Transform the Culture of Medicine.” He notes that ” Participatory Medicine is a new approach that encourages and expects active patient involvement in all aspects of care.

In a more surprising development, ePatient Dave notes in today’s post a quote by Marcia Angell, MD, previously of the New England Journal of Medicine, stating “It is simply no longer possible to believe much of the clinical
research that is published, or to rely on the judgment of trusted
physicians or authoritative medical guidelines. I take no pleasure in
this conclusion, which I reached slowly and reluctantly over my two
decades as an editor of The New England Journal of Medicine.” This bombshell is part of an article by her from earlier this year titled, “Drug Companies & Doctors: A Story of Corruption” Dave calls this A quote I won’t soon forget.

How is this connected with paticipatory medicine and epatients? Perhaps a shift a trust from traditional culture of medicine to one which is patient-focused and patient driven rather than driven by money.

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Stakeholders in Health 2.0 Innovation

October 20, 2009

One question I received at the Health 2.0 conference in the Netherlands (Reshape 2009) was about stakeholders  in Health 2.0 initiatives. Stakeholders in any project depend on the project scope and potential impact. So the potential stakeholders include:

  • hospitals and healthcare providers
  • insurers including HMOs
  • entrepreneurs
  • patients and especially ePatients
  • Pharma and device companies.

Here is the slide presentation:

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How is Health 2.0 Different in Europe versus the US?

October 5, 2009

In planning for the Health 2.0 conference in Nijmegen, Netherlands, I am wonder what to expect approaches to Health 2.0. Here are a few differences I expect:

  1. Marketing – generally less important to EU hospitals with socialized medicine. US hospitals are interested in using social media to recruit new patients, while EU hospitals are more interested in connecting to patients in their district.
  2. A different attitude toward entrepreneurs. I expect a growing interest in startups in the Netherlands including in mobile health.
  3. Google and Google health – while there has been some opposition to Google Health in the UK, and opposition to some Google initiatives in the EU, what is the attitude toward Google Health as a platform for ehealth
  4. What is the current thinking of integrating eHealth and Health 2.0
  5. Health care Reform – not an issue in the Netherlands which is rated the best healthcare system in Europe versus the ongoing debate in the US as to whether health care is a basic human right.

I am looking forward to meeting my Dutch colleagues and others to find answers to these and new ideas.

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