Archive for July 6th, 2007

Pharma and Web 2.0

July 6, 2007

According to an article on iHealthbeat, drug companies are slow to adopt social media. The exception appears to be YouTube postings which are common for diabetes drugs, for instance. While much of their direct to consumer marketing has spawned a website for every new drug, blogs and wikis are rare in this space. As the article notes, the companies could learn much from their patients using this medium. There is also potential to enhance compliance – perhaps patients could learn from each other more about how to manage a chronic condition like diabetes.

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