Archive for July 11th, 2007

PHR Patents

July 11, 2007

MarketIntellNow blog is covering PHRs all week. Specifically, they are citing patents for major PHRs, such as, Medem and CapMed. They have a helpful discussion of adoption of PHRs:

“Our PHR polling approach drills first into Awareness (it’s low), then examines those who are aware (likely your early adopters) as to Need (it’s high among the chronically sick, which has a tilt towards an older demographic), then queries regarding Willingness to Pay (or suffer ads) and finally drills into those who have need and a willingness to pay but indicate they won’t act– they thus have Objections we uncover that can be overcome at some cost, or not.”

I agree with these basic steps. They need to get wider coverage.

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