John Sharp is an IT Manager for a major medical center in Northeast Ohio. Areas of expertise include: ehealth, personal health records, Web 2.0 technologies, social media and project management. He is active in the Healthcare Information Management and Systems Society and the American Medical Informatics Association. The opinions expressed on this blog are those of the author.
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Archive for July 11th, 2007
PHR Patents
July 11, 2007
MarketIntellNow blog is covering PHRs all week. Specifically, they are citing patents for major PHRs, such as, Medem and CapMed. They have a helpful discussion of adoption of PHRs:
“Our PHR polling approach drills first into Awareness (it’s low), then examines those who are aware (likely your early adopters) as to Need (it’s high among the chronically sick, which has a tilt towards an older demographic), then queries regarding Willingness to Pay (or suffer ads) and finally drills into those who have need and a willingness to pay but indicate they won’t act– they thus have Objections we uncover that can be overcome at some cost, or not.”
I agree with these basic steps. They need to get wider coverage.
