Archive for September 20th, 2007

Health 2.0 Conference – Social Netwoks

September 20, 2007

In a session on social networking for health care, one of the conclusions was that physicians and pharma should monitor these sites as a way of understanding the patient experience including how they react to treatments. They should not necessarily participate, unless the site includes physician participation, such as, medhelp.org, but just monitor these sites. Of course this applies to all medical professionals.

The sites presented were:

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Health 2.0 – First Session – Are Physicians Marginalized in Health 2.0?

September 20, 2007

I am writing from the Health 2.0 conference in San Francisco. In the first session, a panel of Google, Yahoo, WebMD and Microsoft, the question was asked, Are physicians marginalized in Health 2.0?

The response was that all of these products serve physicians as well as patients/consumers. Most notibly WebMD with Medscape. Yet it was acknowledged that the effect of the the Internet on the patient-provider relationship – physicians are confronted with this on a daily basis and also frequently provide websites to their patients. But medical practice with its briefer and briefer encounters and financial pressures, does not enable an interactive discussion of internet health content.

Perhaps new models enabled by Web 2.0 will provide a bridge from the exam room to the Internet health.

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