Archive for February 5th, 2008
Shopping for Care Packages
February 5, 2008
Another start up is moving into the consumer-directed healthcare space with an offering of shopping for carepackages. Carol.com offers a wide range of services but currently only in Minnesota. What is a care package? It is the packaging of healthcare services into bundles, such as, evaluation for asthma, laser vision correction, health and wellness classes and any service a consumer is willing to pay cash for. Will it catch on? I think it certainly will, maybe gradually at first but it will go national. Consumers will likely adopt this friendly term and be on the lookout for a health care shopping mall like this.
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