Shopping for Care Packages

February 5, 2008

Another start up is moving into the consumer-directed healthcare space with an offering of shopping for carepackages. offers a wide range of services but currently only in Minnesota. What is a care package? It is the packaging of healthcare services into bundles, such as, evaluation for asthma, laser  vision correction,  health and wellness classes and  any service a  consumer is willing to pay cash for. Will it  catch on? I think it certainly will, maybe gradually at first but it will go national. Consumers will likely adopt this friendly term and be on the lookout for a health care shopping mall like this.

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