Archive for August 28th, 2008

Shakeout in Consumer Health Websites

August 28, 2008

With some many new companies in the consumer health space, isn’t it likely that there will be a shakeout at some point. The Healthcare IT Guy thinks sooner rather than later. Dependence on advertising only business models does not bode well for sustainability. He quotes Health Care Advisors predicting a shakeout not a collapse of the market. There is still funding for consumer health done well but also requires smart business practices.
Two quotes are worth repeating:

  • “The survivors will have done their homework and will bring technology and editorial experience to bear to solve an information overload or scarcity problem…”
  • “We put our bets on companies that not only deliver reputable information services, but also have business plans that include multiple sources of revenue to help them ride out the ebbs and flows that are inevitable in the long-term growth cycle for online consumer healthcare resources.”

Maybe the predictions are premature. See Matthew Holt’s discussion on health plan’s use of Health 2.0.

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