Social Networking in Healthcare 2007

January 5, 2007

Will social networking expand with patient blogs and MySpace-type websites for disease and conditions. Social networking has been common in some disease groups for years – for instance the cancer listservs from ACOR.org. The American Cancer Society has sponsored personal websites, blogs and discussions for the past few years with some success and now has introduced a Relay for Life website. Newer Web 2.0-style social networking for health is now coming to the fore with sites like DailyStrength.org.  Will these have enough momentum to maintain a business model on subscriptions and ads?  2007 will be the year to tell.

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